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Pilcha
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PILCHA / BRAND CENTER

BRAND RESOURCES.

A direct identity. Original files to communicate Pilcha with precision: logos, symbols and the guidelines that keep them consistent.

DOWNLOAD BRAND KIT

Kit 1.1 ·

01 /

OUR SIGNATURE.

Choose the variant for your background. Each one comes as SVG for web and print and as PNG, with its proportions and a transparent background.

Each resource lists its available formats. The ZIP contains these same files and a usage guide; fonts and third-party brands are excluded.

02 /

FOUR COLORS.

Black as the base. Orange as the signal. White and gray for space. Copy the HEX to use the exact color.

Pilcha orange#FF4500

Black#1D1D1B

Light gray#E5E5E5

White#FFFFFF

Use black text on orange. On white, use black text and underlined links. Keep gray for surfaces, never for text on white.

03 /

TYPE WITH IMPACT.

Two families, one clear hierarchy. Typography is part of how Pilcha speaks.

Headlines and claims

DRUK WIDE
SUPER

Super. Bold, wide uppercase. Trial headlines use no accented characters or Ñ.

View license

Body text

Myriad Pro

Regular (400) for reading. Bold (700) for buttons, labels and emphasis. On the web we use Source Sans 3, its free equivalent.

View license

Fonts require separate licenses and are not distributed in the kit. Check the provider’s terms before using them.

04 /

USE IT WELL.

Few elements. Intact proportions. An identity that needs nothing added to be recognized.

Do this.

  • Leave clear space equal to at least 50% of the logo height on every side.
  • Respect minimum sizes: logotype 96 px wide (25 mm in print); symbol 24 px (8 mm). Favicon: 32 px.
  • Choose contrast: black or orange on white; gray, white or orange on charcoal; black or white on orange.
  • Use original files. Campaigns may rotate or crop horizontally if the word remains readable as a block.

Avoid this.

  • Do not stretch, distort or crop the logo vertically.
  • Do not rebuild the logo with a similar font or change its colors.
  • Do not add shadows, gradients, outlines or effects.
  • Do not use Pilcha to imply sponsorship, certification or endorsement without authorization.